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Posts tagged ‘social media’

Nov 16

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Tablets, Social(izing) & Impressing the Neighbors – KronosWorks 2012

This week was all about our 15th KronosWorks annual customer conference.  This is the crescendo of our annual marketing plan at Kronos, bringing together over 2100 attendees from around the world. We spend the 5 days of KronosWorks sessions celebrating customer success stories, bonding with those customers over drinks and dinner, and reminding ourselves of how far Kronos has come as a company in 35 years.  It’s not the same as being there, but you can watch a bit of the general session here, including remarks from our terrific CEO Aron Ain.  The photo to the left is of a portion of a mural that an artist created real time during his speech – an infogram on the fly if you will.

As in many businesses, our days can sometimes be spent focusing on making things better for customers – especially those who need our help because something’s not going right.  Having so many happy customers at an event like KronosWorks reminds me that we do an awful lot of things right – and have for years.  The stories customers shared about the transformational results they’ve achieved with Kronos were awesome.  We had several guests from the analyst and blogger community in Las Vegas this week who were learning about Kronos for the first time.  One said to me, “I had no idea how cool you guys were!”.  This was in response not only to our announcement of Workforce Tablet, but also the friendliness and openness of the Kronos employees and executives they were meeting.

The use of social media by KronosWorks attendees increased sharply this year, especially on Twitter.  You tweeters can check out #kronosworks12 to find hundreds of comments made during the event.  One really intriguing session I attended was conducted by SHRM’s Curtis Midkiff via Google+  Hangouts.  You can watch the entire session here to get a flavor for this very cool (and virtually free) means of sharing “live” experts virtually.

If you’d like to see what press, analyst and blogger attendees at KronosWorks had to say, check out the following links:

Apr 30

Talking Social Media with DriveThru HR

I had a great time talking to Bryan Wempen at DriveThru HR today about social media – how we use it at Kronos, and what we’ve learned in the last 5 years that may be useful to newer adopters.  You can listen to a replay of the broadcast here.

Bryan and I focused largely on the benefits of social media and the best ways to balance employee participation with organizational risk.  In our case, that has meant having clear communications guidelines as part of our corporate code of conduct that help guide Kronos employees who blog, tweet, facebook, pinterest, or otherwise talk about Kronos online.  There’s some additional good advice on mitigating risk associated with social media in this blog post as well.

And please continue to read this blog and help me find a cure for Alzheimers!