Corporate Philanthropy: Breakthrough or Buzzwords?
By Ruth Bramson
If “corporate philanthropy” sounds like merely buzzwords to you, you might want to reconsider your position. In this article, Ruth Bramson, CEO with Girl Scouts of Eastern Massachusetts shares her ideas about why corporate giving is more important than ever. She examines the role of the leader in the corporation and the role of non-profit groups in creating an environment that helps people sustain their commitment to a cause. In addition, she offers best practices and valuable tips for success.
Philanthropy can increase customer affiliation and can influence buying behavior, and it can help attract and retain employees who share your company’s values. To learn more and get started, download Corporate Philanthropy: Breakthrough or Buzzwords? now.
Ruth Bramson is a member of the Workforce Institute’s Board of Advisors.